Astorg AGM 2025 - Fondation Louis Vuitton Paris
For the ASTORG Annual General Meeting 2025, held at the iconic Fondation Louis Vuitton in Paris, we delivered full music direction and concept for a high-calibre corporate gathering.
Set within one of the world’s most architecturally striking cultural venues, the AGM brought together senior leadership, stakeholders, and global partners for a series of presentations, networking sessions, and curated experiences. With a focus on refined atmosphere and professional precision, our role was to define the sonic landscape of the event — balancing corporate tone with subtle creative energy directed at the film industry.
We handled music curation, live transitions, programming, presentation and live quiz on the musical history of film music, ensuring every moment felt intentional and cohesive. From opening arrivals through key sessions and interludes, the sound design supported the event’s rhythm without overpowering it, creating an elevated experience.
Services delivered
Music curation & creative direction
DJ & Programming between speakers during event
Live transitions & on-site performance coordination
Presentation speaker with live quiz
Event hosted at Fondation Louis Vuitton
The concept of the musical program:
Concept & Creative Vision
The musical program was designed as a continuous cinematic journey, unfolding across the evening in clearly defined phases. The intention was to move through the emotional language of cinema — from anticipation and spectacle to nostalgia, tension, playfulness, and resolution — using music as a narrative tool rather than background.
The program drew on recognisable film soundtracks, iconic vocal moments, dialogue excerpts, and cinematic sound design — from grand overtures like 2001: A Space Odyssey to intimate, reflective themes such as Pure Imagination — carefully edited and timed to mirror the rhythm of a film.
Arrival & Red Carpet
The evening opened with a red-carpet style arrival. Music at this stage was elegant, restrained, and immediately recognisable, creating a sense of occasion without demanding focus. Jazz-leaning instrumentals and classic cinematic textures — inspired by composers such as Henry Mancini and early James Bond themes — were paired with subtle paparazzi and crowd sound effects to establish anticipation as guests entered the space.
Opening Sequence
A short, tightly controlled transition marked the shift from arrival into the experience itself. A countdown, cinematic cues, and spoken-word voiceovers — including iconic film quotes and musical openings such as “So May We Start” from Annette — signalled that the evening was beginning, allowing the room to move collectively from conversation into attention.
Iconic Soundtrack DJ Sets
The core of the program consisted of DJ-led soundtrack chapters built around iconic cinema from the mid-20th century through to more contemporary film. Rather than playing tracks in full, selections were edited, layered, and shortened to function like scenes.
Themes such as Binary Sunset (Star Wars), Diamonds Are Forever, The Pink Panther, and Taxi Driver appeared briefly and intentionally, creating moments of instant recognition while maintaining narrative momentum.
Interactive Film Quiz
The energy shifted into a more playful register through a live film quiz. Short musical cues and recognisable audio excerpts — including tension motifs from Jaws and dialogue-led moments from The Godfather — punctuated questions and transitions, keeping the pace light without breaking the cinematic tone.
Live Hosting & Award Moments
Music played a structural role during hosting and award announcements. Drum rolls, stings, and iconic themes — from classic fanfares to triumphant cues such as Rocky — were used to underline entrances, reveals, and key moments, adding drama while keeping timing tight and controlled.
Guest Speaker & Evening Progression
As the evening moved into longer spoken segments, the music softened and became more atmospheric. Contemporary cinematic scoring and minimalist compositions — drawing from composers such as Jonny Greenwood and Alexandre Desplat — supported focus and listening, before gradually opening back out once talks concluded.
Final Acts & Closing
The final chapter of the program brought the energy down gently. Song-led, film-adjacent selections with strong emotional pull — from dream-like ballads to nostalgic cinematic songs — allowed the evening to resolve with warmth and familiarity rather than spectacle. The experience closed with an all-time classic, Louis Armstrong’s What a Wonderful World, offering a quiet, universal moment of reflection to bring the night to a close.